How do you hire in a candidate-driven market?


How do you hire in a candidate-driven market?

Posted on 25 August 2023

​In today's highly competitive equipment rental industry, the battle for top talent is fierce. The market is increasingly leaning towards the candidate, meaning that those seeking roles have more options and can be more selective in their choices. For companies looking to hire within the sectors of plant hire, tool hire, powered access hire, powered generator hire, and related fields, it's essential to act fast or risk losing out. So, how can your company navigate this candidate-driven market effectively? Here are some strategies to help you secure top talent swiftly.

1. Understand Your Needs

Before you begin the hiring process, it's crucial to have a clear understanding of the specific skills, qualifications, and attributes you need. Develop clear job descriptions, including key responsibilities and required expertise. This clarity will help you quickly identify the right candidates.

2. Streamline the Hiring Process

Lengthy hiring processes can deter top candidates. Evaluate your current process and eliminate any unnecessary steps or delays. Consider implementing preliminary screening tools, like video interviews or skill assessments, to expedite the selection.

3. Offer Competitive Packages

In a candidate-driven market, a competitive salary and benefits package can make your offer stand out. Research industry standards and be prepared to negotiate to meet the expectations of top talent.

4. Engage a Specialist Recruiter

Working with a specialist recruiter, such as PATH Recruitment, who understands the language and intricacies of your industry, can be a game-changer. Their expertise and established network can help you find and secure the right candidates quickly.

5. Showcase Your Company's Culture

Top candidates often seek more than just a job; they look for a culture fit. Showcase your company's values, work environment, and growth opportunities to attract individuals who align with your vision.

6. Act Decisively

In a market where candidates may receive multiple offers, hesitation can cost you valuable talent. Once you identify the right candidate, move swiftly with an offer and maintain clear communication throughout the process.

7. Embrace Flexibility

The modern workforce values flexibility. Offering options for remote work, flexible hours, or tailored growth paths can differentiate your company in a crowded market.


Navigating a candidate-driven market requires agility, understanding, and decisive action. By embracing these strategies, you can position your company to attract and secure top talent in the specialist equipment rental sectors. Remember, in this fast-paced environment, acting quickly can be the key to building a team that drives your business success.

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