Area Sales Representative

Location Reading
Discipline: Executive Search, Plant Hire, Forklift Hire, Construction Equipment, Tool Hire, Powered Access, Pumps, Power Generation, Rail Plant, Heavy Plant
Associated job titles: Area Sales Manager , Area Sales Manager , Field Sales Representative, Field Sales Person, Sales Executive, Area Sales Executive, Area Sales Representative, Field Sales Executive, Sales Representative
Job type: Permanent
Salary: £35k - 45k per year + Car+Bonus
Contact name: Georgina Wittich

Contact email: Georgina.wittich@pathrecruitment.com
Contact phone: 01933 667220
Job ref: 62699
Published: about 3 hours ago

Area Sales Representative role covering Reading and surrounding areas, selling heavy plant machinery, company car, strong training, commission scheme, Monday to Friday.


About the Company: This Area Sales Representative opportunity is with a well-established business operating within plant hire and construction equipment. The company is known for its supportive culture, structured training, and long-term career development, making it an excellent environment for sales professionals looking to grow.


Key Benefits of the Area Sales Representative:

  • Salary of £35,000 to £45,000 per annum, dependent on experience
  • Commission scheme
  • Company car and fuel card
  • Monday to Friday working hours
  • 25 days holiday plus bank holidays
  • Pension scheme
  • Mobile phone and laptop provided
  • Ongoing training and development
  • Clear progression opportunities into external sales

Responsibilities of the Area Sales Representative:

  • As an Area Sales Representative, you will be responsible for generating new business while managing and developing existing customer accounts.
  • You will work Monday to Friday, covering Reading and surrounding areas, promoting a range of heavy plant machinery including diggers, dumpers, rollers, and telehandlers.
  • This Area Sales Representative role is advertised in Reading and is open to both externally experienced sales professionals and internally based candidates who have a strong interest in progressing into a field-based sales position.

About You as the Area Sales Representative: 

  • Background or strong interest in plant hire, construction equipment, or heavy machinery sales
  • Confidence in building relationships and identifying new business opportunities
  • Organised, self-motivated, and commercially aware
  • Comfortable managing accounts while developing new customers
  • Internally based sales professionals with a desire to move into external sales are encouraged to apply

To be successful you may have experience as an Area Sales Representative, Account Manager, Sales Manager, Internal Sales Executive, Business Development Manager, Regional Sales executive or similar. Coming from a plant hire, tool hire, agricultural, construction, powered access, builders merchant or similar background would be an advantage.

Next Steps

Apply today for this Area Sales Representative position to join a supportive, established team with genuine development opportunities. Successful applicants for the Area Sales Representative role will be contacted promptly. We encourage applications from all backgrounds and are committed to equal opportunities.